Amanda's Playbook

03: Lamborghini CMO Katia Bassi on the Brand as Influencer

Episode Summary

Lamborghini CMO Katia Bassi has paved a new way of defining influence from her leadership. Learn why "Brands should inspire to expand people's cultural horizons". Reference Links • Katia Bassi: https://www.linkedin.com/in/katia-bassi-6692655/ • Amanda Russell: https://amandarussell.co • Neal Schaffer: https://nealschaffer.com

Episode Notes

Lamborghini CMO Katia Bassi has paved a new way of defining influence from her leadership. Learn why "Brands should inspire to expand people's cultural horizons".

Reference Links

• Katia Bassi: https://www.linkedin.com/in/katia-bassi-6692655/
• Amanda Russell: https://amandarussell.co
• Neal Schaffer: https://nealschaffer.com