Amanda's Playbook

11: Founder of 'Women in Influencer Marketing' (WIIM) Gives Her Thoughts on Influencer Marketing

Episode Summary

Jessy Grossman not only manages influencer talent, she also founded the rapidly growing community of women marketers. Her view of influencer marketing comes from the lens of influencers as social media content creators. Women In Influencer Marketing: https://iamwiim.com/ Jessy Grossman on LinkedIn: https://www.linkedin.com/in/jessygrossman/ Amanda Russell: https://amandarussell.co Neal Schaffer: https://nealschaffer.com

Episode Notes

Jessy Grossman not only manages influencer talent, she also founded the rapidly growing community of women marketers. Her view of influencer marketing comes from the lens of influencers as social media content creators.

Women In Influencer Marketing: https://iamwiim.com/
Jessy Grossman on LinkedIn: https://www.linkedin.com/in/jessygrossman/
Amanda Russell: https://amandarussell.co
Neal Schaffer: https://nealschaffer.com