Two people. Same income. Same education. Same lifestyle. Only one of them will buy from you. This is the fatal flaw in marketing today: we're still defining audiences by who they appear to be instead of what they actually need. In this episode, I break down: ✅ Why demographic targeting is misleading ✅ The rise of needs-based marketing ✅ How to truly understand who your real audience is Whether you're running a global brand or building a personal one, this shift could change everything. See you back here next week, — Amanda 💬 Share in the comments: Have you ever realized your “ideal customer” wasn’t the one buying? 📩 Get deeper dives weekly: https://amandasplaybook.substack.com/ 🔔 Subscribe for new episodes every Wednesday Music I Use: https://www.bensound.com/free-music-for-videos License code: R3TGE3XX7RG2KZYW
Two people. Same income. Same education. Same lifestyle. Only one of them will buy from you.
This is the fatal flaw in marketing today: we're still defining audiences by who they appear to be instead of what they actually need.
In this episode, I break down:
✅ Why demographic targeting is misleading
✅ The rise of needs-based marketing
✅ How to truly understand who your real audience is
Whether you're running a global brand or building a personal one, this shift could change everything.
See you back here next week,
— Amanda
💬 Share in the comments: Have you ever realized your “ideal customer” wasn’t the one buying?
📩 Get deeper dives weekly: https://amandasplaybook.substack.com/
🔔 Subscribe for new episodes every Wednesday
Music I Use: https://www.bensound.com/free-music-for-videos
License code: R3TGE3XX7RG2KZYW